LEVEL in SMH

SMH published the following article by Melissa Singer on 13-04-18 :

https://www.smh.com.au/lifestyle/fashion/this-trend-could-mean-the-end-of-men-s-and-women-s-clothing-stores-20180410-p4z8tz.html

Here's a little excerpt from the article:

"There's a global change, the world and politics are all in alignment. It happens once in a generation and becomes the norm," says Rob Rigutto, co-founder of streetwear brand Level.

While Rigutto and his business partners were dreaming up a truly unisex clothing brand two years ago, well before #metoo and the election of Donald Trump, he can't help draw parallels between the demand for diversity and inclusiveness in fashion and the success of unisex, or genderless, brands.

"There were a lot of girls wearing boy things – the boyfriend jacket, the jean – there's something about sweats that is inherently unisex," Rigutto says.

Since the late noughties, fashion has also become more casual – you only have to look at the obsession with "athleisure" – another fact that plays into the hands of unisex brands.

 

SMH article mentioning Level Clothing